The crypto industry Coinbase has an aggressive growth plan for the newly opened New York office to serve institutional clients.

They plan to expand digital operating asset exchanges for 150 employees next year, from the current 20. According to them, the decline in the price of cryptocurrency this year did not necessarily extinguish the institutional request for this asset (crypto).

Adam White, as Coinbase Institutional general manager, said “When we see the market getting corrected, all we hope for, the institution doesn’t lose interest, it’s just the opposite.”

He also added:

“They see it as an opportunity to enter when things aren’t too frothy.”

Many of the local staff members are employed. Starting from traditional financial institutions such as the New York Stock Exchange, Barclays, even Citigroup.

“We must be able to create a bridge between financial services and technology,” he continued. “To do this, we need an idea from the best and brightest people who have worked for a long time in all their experiences in various types of traditional financial companies.”

Institutional and retail

To make the clients of the company feel comfortable when they visit, the office already has security staff comparable to the NYSE, according to Coinbase’s institutional sales chief, Christine Sandler, who previously worked at the Grand Council.

However, Sandler said Coinbase’s institutional detention, asset management, and trading services should not only be seen as contrary to the previous focus on retail investors. On the contrary, in his mind, institutional distribution is the key to adoption for the mainstream.

“We want to partner with the right institutions to help the entire ecosystem grow,” he told CoinDesk. “This is not ‘institutional or retail,’ because many of these institutions will become distributors.”

Referring back, Coinbase as a company has been recruiting spells throughout the 2018 bear market, and now has more than 500 employees worldwide. And New York is not the only new office that attracts clients and recruits from institutions.

Coinbase is trying to protect more countries and more railways by focusing on expanding in Asia and Latin America “fast enough,” White said. Coinbase began building an office in the Tokyo area this summer, hired a small team and applied for certification to the Financial Services Agency in Japan.

“We are always committed to never being a US company,” White said.

Excerpted from “

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